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Coaching

Getting unstuck
starts here.

Who this is for
1:1 Coaching

The leader who needs a thinking partner without an agenda.

Senior leaders rarely have someone they can think out loud with. Someone outside the political system of the organization who will say what they actually need to hear. Not what's comfortable. What's true. That's the relationship this work is built on.

Team Coaching

Most executive teams are groups that call themselves a team. That's not the same thing.

A real team has candor, surfaces conflict, and holds each other accountable. Most don't. Not because they lack talent, but because no one has ever built the conditions for it. That's what this work builds.

The environment is changing faster than teams and leaders can keep up with. Weathering this storm is where coaching is most helpful today.
— Alex Durand, Founder, Frable Consulting
How it works

Frable engagements are built for the specific moment. Not a program, not a fixed curriculum, not a methodology imposed from the outside in.

The work is embedded and ongoing. Most engagements run six to twelve months. Sessions run as long as the work requires. No clock-watching, no hard stops when the conversation is just getting somewhere useful.

The format follows the work. Not the other way around.

1:1 Coaching

Begins with a discovery conversation. First engagements are six months, with up to two sessions per month and access as needed in between. No session packages. No hourly billing. The work goes as long as it needs to.

Team Coaching: Phase 1, CEO First

Before any team work begins, Alex coaches the CEO 1:1 for two to three months. Understanding the leader is prerequisite to understanding the team.

Team Coaching: Phase 2, The Interviews

All team members are interviewed simultaneously to surface the gap between how the team aspires to work together and how it actually behaves. Three baselines are established: candor, how conflict is surfaced and addressed, and culture of accountability.

Team Coaching: Phase 3, Workshop and Six Months

A full-day team workshop sets the foundation. Six months of embedded coaching follows, with monthly team meeting attendance, monthly 1:1 with the CEO, and ad hoc access for individual members on how they're showing up in the room.

Team Coaching: Phase 4, Progress

The engagement closes with an honest assessment of what changed, measured against the same three baselines established at the start.

Alex Durand

Start with a conversation.

The first step is a discovery conversation. No agenda, no pitch. Just an honest look at what's going on and whether this is the right fit.

If it isn't, you'll leave with a clearer sense of what you actually need.

Request a discovery conversation