Alex Durand

Helping to bring the future forward, that’s what makes me feel alive. In myself, in others, with others, through transformation of the self, of the team, of the organization.

My clients are the best at what they do. They love striving to be great and aren't afraid of staying on the edge. Like all great leaders and teams, they recognize the value of having an advisor and coach by their side to navigate the challenges of today's business landscape.

A decade ago, I walked out of the PwC offices, drove to IKEA, bought a desk and a chair, and began what has been a thrilling adventure to bring premium executive coaching to a new generation of leaders and teams across the world.

I started Frable with the intention of being one of the pioneering virtual-first coaching companies. Since then, we’ve helped trailblaze the path for what contemporary coaching has become.

Today, Frable continues to evolve. We are currently playing and experimenting with new ways to support leaders, teams, and organizations.